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Floating Links: Fear, Niche Stores and Double Lattes

EXORCISE YOUR DEMONS: Brian Clark of Copyblogger illustrated 5 ways that Fear can paralyze you. The points he brings up resonate much further than writer’s block. Fear of failure is probably the single biggest thing that keeps people in the “learning mode” instead of the “doing mode”. Never before have entrepreneurs had so many powerful options at their fingertips. With that range of options comes anxiety. Stop worrying whether you know enough and work on improving your website today. Will you make mistakes? Maybe. But through honest mistakes come learning, and honest mistakes are usually forgiven. The biggest mistake is being dishonest with yourself and trying to trick yourself that you don’t know enough to get started doing whatever it is you truly need to do next to make a small step towards success.

BUILD A NICHE STORE FOR THE HOLIDAYS: Shoemoney wrote a great introduction to Build a Niche Store, software that sells for only $97 that can be used to setup an eBay based store in minutes. This can be a great way to add a store to your niche website without a significant investment of time or money, provided that eBay sells goods that are of interest to your niche.

LOGOS FOR THE PRICE OF A COUPLE DOUBLE LATTES: Courtney Tuttle found a source over at DigitalPoint that has been cranking out logos for $10. If you’ve got numerous niche sites, it might be worth it to get in on the action. A nice, clean logo is probably the number one thing that you can do to improve upon a default WordPress theme. I think customization of a theme to some extent is near essential in order to establish a tiny beachhead in the brain of people that live on the web, as they’ll have likely seen your theme a dozen times before. There are other options for cheap logos of course, such as GetAFreelancer, but make sure your confident in the designer’s portfolio or you may find that the double lattes would have been more useful. Also, there is a reason why many designers charge a lot more than $10. If your niche website or blog is a critical part of your business, or you seek to make it into an authority site, consider opening up the wallet a bit further and explore all your options.

One Comment

  1. Ginger - December 14, 2007 - 2:36 pm

    I agree – I’ve spoken to far too many people who talk about their ideas endlessly and never actually get around to doing anything. I just don’t understand it at all. You’re losing just as much, if not more, by failing to act. Everyone will screw up at some point, so you might as well get started.